This article provides a clear, professional framework for addressing and de-escalating client dissatisfaction. The goal is to resolve issues effectively, maintain trust in the client relationship, and uphold the company’s reputation. Remember — when handled well, a complaint can actually strengthen client loyalty.
The Golden Mindset: It’s Not Personal, It’s Operational
When a client is upset, they are providing feedback on a service or an outcome, not on you as a person. Your role is to be the calm, professional problem-solver. Do not take the complaint personally or become defensive. Your empathy and competence can turn the situation around.
The L.E.A.R.N. Method for De-escalation
Follow these steps in order for any concern or complaint, whether it comes via text, phone, or email.
1. L – Listen Fully
Your Goal: Understand the root of their frustration. Are they scared for their pet? Feeling unheard? Did a standard of care slip?
- Do NOT interrupt. Let them vent and explain the entire situation.
- If on the phone, use active listening cues: “I see,” “Okay,” “I understand.”
- If via journal comment/text/email, read their entire message carefully before drafting a response. Acknowledge every point they make.
2. E – Empathize Sincerely
This is the most powerful step to diffuse anger. Validate their feelings before you jump to solutions.
- Start your response with one of these phrases:
- “Thank you for bringing this to my attention.”
- “I can absolutely understand why that would be so worrying.”
- “I hear your frustration, and I am so sorry you’re feeling this way.”
- “I would be concerned too if I were in your position. Thank you for telling me.”
3. A – Apologize & Acknowledge
Take ownership of the situation. An apology for their experience is not an admission of gross fault; it’s an expression of regret that they are unhappy.
- Use “I” and “We” statements:
- “I apologize that our communication wasn’t clearer, which caused confusion.”
- “I’m so sorry we fell short of your expectations during that visit.”
- “I’m sorry that [Pet’s Name] wasn’t themselves, and that caused you stress.”
4. R – Resolve & Recap
Now, state the solution clearly. This is where you show you are competent and taking action.
- For Minor Issues (e.g., missed a plant watering, forgot a specific note):
- “I will [specific action] immediately. For example, I will head back over now to water those plants and double-check the lock.”
- “Moving forward, I will set a reminder on my phone to ensure we never miss [that task] again.”
- For Larger Issues or Any Uncertainty: THIS IS THE MOST CRITICAL STEP.
You must escalate to management. Do not try to handle serious complaints alone.- Your Script: “To make sure this is resolved in the best way possible, I am immediately looping in [Manager’s Name]. They will be able to assist you directly and will be in touch within the hour.”
- Then, you MUST actually contact your manager in Slack immediately.
- Recap the Plan: Consider summarizing the next steps so the client feels secure.
- “So, to recap, I am [taking this action], and [Manager’s Name] will be contacting you by [specific time] today.”
5. N – Next Steps & Follow-Up
Ensure the client knows the complaint has been taken seriously and that there is a clear path to closure.
- Set a Timeframe: “We will be in touch with you by [e.g., end of day today].”
- After the issue is resolved, a final, positive message from you can rebuild immense goodwill.
- “Hi [Client Name], just wanted to say it was a pleasure seeing [Pet Name] today. He was back to his playful, happy self! We look forward to seeing you both again.”
When to IMMEDIATELY Escalate to Management
Do not proceed through the L.E.A.R.N. method alone if you encounter any of the following scenarios below. Escalate immediately after the “Listen” step.
- The client is furious, yelling, or using abusive language.
- They are threatening to leave a negative public review or post on social media.
- They are demanding a refund, discount, or other financial compensation.
- The complaint is about a serious incident (e.g., pet injury, lost pet, property damage).
- The client asks to “speak to the owner/manager.”
- You feel uncomfortable, unsafe, or unsure how to resolve the situation.
Your Immediate Escalation Script:
“Hi [Client Name], I hear you, and I am so sorry for this experience. To ensure this gets the full attention it deserves, I am immediately looping in [Manager’s Name], our manager. They will be able to assist you directly and will be in touch within the hour. Thank you for your patience as we work to resolve this for you.”
Sample Scenarios in Action
Scenario 1: The “Missing Snack” (Minor Issue)
- Client Text: “Hey, I just saw on the camera you didn’t give Buster his after-walk treat. It’s right there on the counter. That’s his favorite part!”
- Your Response (using L.E.A.R.N.):
- Listen & Empathize: “Hi [Client]! Thanks for letting me know. I totally understand, that treat is the highlight of his walk!”
- Apologize: “I’m so sorry I missed that—the counter was clear when we came in, so it must have been tucked away.”
- Resolve & Next Steps: “I am heading back to my car now, and I will pop right back in to give it to him with some extra pets. I’ll send you a photo! I’ll also double-check that spot specifically on all future visits. Thanks again for the quick heads-up!”
Scenario 2: The “Angry about a Mess” (Requires Escalation)
- Client Email: “I am absolutely furious. I came home to find my carpet destroyed because my dog clearly had diarrhea and no one bothered to clean it up properly. The smell is horrific. This is unacceptable and I demand a refund for the entire week.”
- Your Response (Listen, then Escalate):
- Listen & Empathize: “Hi [Client Name], thank you for reaching out. I have read your email completely, and I can absolutely understand your fury and frustration. Coming home to that situation is not the experience we ever want you to have, and I am so sorry.”
- Escalate Immediately: “To ensure this is handled appropriately, I am immediately looping in [Manager’s Name], our founder. She will be in touch with you directly within the hour to discuss this further and work towards a resolution. Thank you for your patience.”
By following this structure, you ensure every client feels heard and valued, even when things go wrong. This professional approach protects you, the team, and the business, and turns a negative situation into an opportunity to demonstrate our unwavering commitment to client care.